Cow’s milk contains both A1 and A2 β-casein proteins but some people find it difficult to digest the A1 β-casein proteins in milk. The β-casein proteins in A2 milk helps prevent the digestion problem caused by the normal milk and can be consumed by the lactose intolerant people. A2 milk contains omega 3 fatty acids, which is found mostly in salmon omega fish but for the vegetarians A2 milk stays alternative. In addition, Omega 3 fatty acids help in overall human body developmentand prevents various heart diseases. Increase in health awareness and rise in disposable income of people boost the growth of the A2 milk market.
Market scope and structure analysis:
|Market Size Available for Years||2020–2027|
|Base Year Considered||2019|
|Forecast Units||Value ($US)|
|Segments Covered||Type, Application, Industry Vertical, and Region|
|Regions Covered||North America (U.S. and Canada), Europe (Germany, UK, France, Italy, Spain and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, Malaysia, Thailand, Indonesia, and Rest of Asia-Pacific), LAMEA (Middle East, Brazil, Mexico, and Rest of LAMEA)|
|Companies Covered||The A2 Milk Company Limited, Fonterra Co-operative Group Limited, Provilac Dairy Farms Private Limited, Vietnam Dairy Products Joint Stock Company, Erden Creamery Private Limited, Gujarat Cooperative Milk Marketing Federation Ltd., Freedom Foods Group Limited, Nestle., Westland Cooperative Dairy Co., Ltd., China Mengniu Dairy Co. Ltd., bodhishop.|
COVID-19 Scenario Analysis:
- Despite the lockdown due to COVID-19, sale of A2 milk in China was experiencing growthin January and February 2020 but the companies were unable to find the exact changes in demand and supply till yet as the exact data of warehouse and factories were unavailable.
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Top Impacting Factors: Market Scenario Analysis, Trends, Drivers,and Impact Analysis
Consumption of A2 milk has potentially increased because of health consciousness among the people and A2 milk helps in good digestion. In addition, it boosts up the immunity, increases mental growth, and metabolism.These factors drive the growth of the global A2 milk market. However, the high price charged by the A2 milk producers and the availability of cheap substitutes like vegan soy milk are some of the challenges that boost the growth of the A2 milk market. But, a lot of people in Asia-Pacific countries like China and India are unaware of the A2 milk and its importance and these markets can be tapped by tying up with the new retail and wholesale distribution channels growing in the country. These include Big Bazaar, More Retail Chains, Walmart, and Spencer’s.
The global A2 milk market trends are as follows:
New product launches to flourish the market
Many new products of A2 milk have been introduced by the existing players in the market. Nestle has launched A2 Milk variants in China for mothers, for the infant kids, and another variant for the whole family.Similarly, Bodhishop in India has come up with A2 Ghee, Paneer, and other milk items like Khoya. All available over Indian location and specific locations worldwide. Other A2 milk powder variants like full cream milk, butter, skimmed milk, and low-fat milk are also available from the other market players, which are prepared as per the traditional and regional taste, also being brought in to launch due to the rise in demand from the A2 Milk consumers.
Surge in usage in automotive and industrial applications
A2 milk companies have been focusing on new product launch like infant milk segment, ice cream, chocolates with reduced fats, and milk shakes owing to increase in demand from A2 consumers. First movers in the industry have already planned and have launched some of the A2 milk products.
The launch in these products would increase the customer base and revenue by providing a good alternative to the consumers who donot consume regular milk icecreams and chocolates. In addition, the A2 milk market provides an alternative to all the milk product consumers to choose from the wide range of regular and A2 milk products.
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Key Segments Covered:
Key Benefits of the Report:
- This study presents the analytical depiction of the global A2 milk industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global A2 milk market share.
- The current market is quantitatively analyzed from 2020 to 2027 to highlight the global A2 milk market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed global A2 milk market analysis based on competitive intensity and how the competition will take shape in the coming years.
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