The global barley market is experiencing a notable growth, and is anticipated togrow considerably in the next few years. Barley is a high fiber cereal grain that is gaining popularity, owing to increase inconsumer awareness regarding health and nutrition.Barley is also known as Hordeum vulgare, and is rich in vitamins, minerals, fiber content, and antioxidants. Grown in temperate climates, barley is used as a healthy food product for making beverages and also in fodder. Barley has low fat content and low cholesterol.Increase inconsumer inclination for healthy food products is driving the market for barley.
Companies covered: Cargill Group, Malteurop Group, Crisp Malting Group, Ireks Gmbh, Muntons Plc., Maltexco S.A., Grain Millers Inc., Malt Products Corporation, Soufflet Group, Briess Malt & Ingredients Co., Grain crop Limited, Global Malt Gmbh & Co. Kg, and EverGrain.
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COVID-19 scenario analysis
Production shutdown scenario
The outbreak of COVID-19 has led to an absurd shutdown in the manufacturing and processing of barley in various applications. This hampered the global market for barley in the stipulated time.
Disruptions in supply chains
Since barley is grown in temperate climates, a huge percentage of global barley market was inter-dependent, and this flow and exchange of raw materials is hindered by the disruptions in the supply chains, causing adverse impact on the market revenue.
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Top impacting factors: market scenario analysis, trends, drivers, and impact analysis
Surge in application of barley in the food & beverage industry is propelling the global market growth. Barley is consumed as a whole grain food, used in making barley malt and nonalcoholic beverages, and is highly incorporated in healthy diets, which significantly contributes toward the market growth. In addition, it is gaining attraction as healthy snacks that diversifies the availability of barley to be consumed directly on-the-go. However, in some individuals, the consumption of barley causes adverse health effects and allergic reactions, which is likely to hamper the market growth. On the contrary, the advantageous aspects of barley has a positive impact, and hence strengthens the position of product in the market, leading to global expansion of the global market.
The global barley market trends are as follows:
New product launches to drive the market growth
Barley acts as a rich source of vitamins, proteins, carbohydrates, and fatty oils. This high nutritional content propels the food segment to diversify. In the food segment, barley is consumed as whole grain barley, barley flakes, and barley flour. The leading marketers make all these clean label products available through different distribution channels be it offline stores or online platforms. Whole grain barley is used in manufacturing natural sweetener, and as an ingredient for making alcoholic beverages and brewing beer.
Increase in application of barley with successful outputs in most of the potential market segments is the key factor boosting the market growth.
The global barley market is segment into food industry, alcoholic &nonalcoholic beverages, personal care, animal feed, and pharmaceuticals.
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Surge in application of barely in the pharmaceutical sector
Barley is used to make medicines. The growing benefits of barley makes it a potential product in the pharmaceutical sector. In addition, barley is used for lowering blood sugar, cholesterol, and blood pressure. It is further used against digestive issues such as stomach pain, diarrhea, and inflammatory bowel condition. These factors have boosted the demand and application of barley in the medicinal aspect.
Other benefits puts barley as a health product for promotingweight loss and at the same time increasing strength and endurance. Moreover, barley is said to be effective in treating bronchitis. It is directly applied on skin for treating boils. Thus, all these benefits associated with barely are anticipated to significantly contribute toward the growth of the global barley market during the forecast period.
Key benefits of the report
- This study presents the analytical depiction of the global barley industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global barley market share.
- The current market is quantitatively analyzed from 2020 to 2027 to highlight the global barley market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed global barley market analysis depending on competitive intensity and how the competition will take shape in coming years.
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