Hookah Tobacco Market Coronavirus (COVID-19) : News and Impact Analysis (2020-2027)

Hookah Tobacco Market

Hookah tobacco is tobacco smoked with a hookah or waterpipe. It is also known as maassel, waterpipe tobacco, argileh, or nargileh. It comes in different flavors such as mint, apple, cherry, coconut, chocolate, cappuccino, licorice, and watermelon. Hookah tobacco is generally consumed for its relaxing and energizing effect. It is gaining popularity because of the emerging culture of theme based café and the growing inclination of consumers toward its flavored consumption.

Market scope and structure analysis:

                   Report Metric                                                   Details
  Market size available for years   2020–2027
  Base year considered   2019
  Forecast period   2021–2027
  Forecast units   Value ($US)
  Segments covered Type, Application, Flavor, Distribution Channel, Industry Vertical, and Region
  Regions covered North America (U.S., Canada, and Mexico), Europe (Germany, UK, France, Italy, Spain, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, Malaysia, Thailand, Indonesia, and Rest of Asia-Pacific), LAMEA (Middle East, Brazil, and Rest of LAMEA)
  Companies covered Nakhla, Eastern Tobacco, Godfrey Phillips India, Mazaya, AL-WAHA, Al-Tawareg Tobacco, AlFakherdr, MujeebSons, Shiazo, Social Smoke, Fumari, Fantasia, Cloud Tobacco, AL RAYAN Hookah, Alchemisttobacco, Haze Tobacco, Dekang.


COVID-19 Scenario Analysis: 

Decline in consumption of hookah tobacco

Since the stringent COVID-19 implications barred gathering, the consumption of hookah tobacco at the bars, restaurants, and cafes has declined. This has led to a decline in revenue for the industry.

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Production shut down scenario

The production of tobacco and hookahs, which is the waterpipe has been abruptly shut down because of the implications of the virus outbreak. This has reduced the amount of produce and the industry has insufficient stock as of now.

Top Impacting Factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis

The global market for hookah tobacco is driven by the growing consumer preferences for tobacco consumption for its relaxing and energizing attributes. This is further fueled by the introduction of flavored tobacco available at various platforms from regional retailers to e-commerce platforms. Whereas the government implications on the consumption of tobacco, the growing health concerns among the population, and the legal hindrances at some regions hamper the market growth. The key marketers manufacture the product and also promote people to make justified consumption that does not harm the health.

The global hookah tobacco market trends are as follows:

New product launches to flourish the market

The increase in launch of new flavors acts as one of the major drivers for the hookah tobacco market. The new and attractive flavors of hookah tobacco allows consumers pick options as per their desires and preferences. This has diversified the market of hookah tobacco from basic and conventional tobacco consumption to flavored and spiced up tastes. The trend for tobacco consumption from hookah or the water pipe is gaining popularity by especially targeting the millennials.

The emergence of hookah tobaccos in restaurants and cafeterias has led to the creation of an all new café culture for tobacco consumption. This is gaining popularity among young generation, whereas the older generation continues to have a strong preference for the same. The leading marketers ought to make the product available at diverse platforms so as to attract consumers from different segments and generate revenue for the industry.

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Acquisition of regional vendors

Hookah tobacco is commonly consumed at restaurants, bars, and cafes that prevail in the local regions. This urges the key market players to acquire the access to customers from regional vendors and supply them the branded hookah tobacco that too with attractive variants.

The regional vendors have an access to a huge footfall of local consumers as well as tourists. Rather than establishing own platforms for tobacco consumption, the idea of partnering or acquisition of the local hookah bars at different regions seemed economical and convenient to reach customers. The key marketers explore the opportunities in fast growing segments and this boosts the demand for hookah tobacco in the market.

Key Segments Covered:

                  Segments                                    Sub-segments
  • Strong
  • Mild
  • Light
  • Group Use
  • Personal Use
  • Fruit
  • Confectionery
  • Spices
  • Beverages
  • Others
  Distribution channel
  • Restaurants
  • Bars
  • Cafes
  • Specialty Stores
  • E-commerce Platforms
  • Others
  Industry Vertical
  • Bars & Restaurants
  • Tobacco Industry
  • Food & Beverage
  • Healthcare
  • Others


Key Benefits of the Report:

  • This study presents the analytical depiction of the global hookah tobacco industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global hookah tobacco market share.
  • The current market is quantitatively analyzed from 2020 to 2027 to highlight the global hookah tobacco market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
  • The report provides a detailed global hookah tobacco market analysis based on competitive intensity and how the competition will take shape in coming years.

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