Party supplies are the essential items and accessories required for organizing a party or event. In earlier times, the party supplies were limited and did not have much popularity but as the awareness and connectivity through the internet increased the party supplies have become an essential requirement while organizing any kind of party. These supplies generally include party invitations, balloons, banners, pinatas, games, cards, home decor, tableware, candles, tents, umbrellas, and others. The party supplies market is experiencing exponential growth due to emerging fashion and trends. There has been a lot of innovation and extension in the supplies as the accessories and items are designed according to the occasion. The leading brands have been producing supplies for occasions like birthday, graduation, anniversary, Christmas, Halloween, and others. The theme party is also a leading trend in the market and the customization of the party supplies is done according to the customer demand and the theme of the party.
Market scope and structure analysis:
|Market size available for years||2020–2027|
|Base year considered||2019|
|Forecast units||Value ($US)|
|Segments covered||Product Type, Application, Distribution Channel, and Region|
|Regions covered||North America (U.S. and Canada), Europe (Germany, UK, France, Italy, Spain, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, Malaysia, Thailand, Indonesia, and Rest of Asia-Pacific), LAMEA (Middle East, Brazil, and Rest of LAMEA)|
|Companies covered||American Greetings, Disney, Unique, Hallmark, Artisano Designs, Wilton, Party City, Martha Stewart, Chinet, United Solutions, Mattel|
COVID-19 Scenario Analysis:
The lockdown scenario caused due to the COVID-19 pandemic has caused the party supplies market to face loss in sales and revenue. The shutdown of the retail stores has caused a liquidity problem in the market.
Impact on production
The production has been affected due to the shortage of raw material and labor in the industries.
Supply Chain hurdle
The main distribution channels for the party supplies market are specialty stores, retail stores, and wholesale. Social distancing and minimum gathering have led hurdles to organize various events and parties leading to loss in sales.
Top Impacting Factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis
Party supplies are mainly used for commercial or residential purposes. The retail stores and specialty stores deal with the party supplies in wholesale and these supplies are also purchased for residential events and parties. The increase in awareness amongst the kids has also created a demand for the cartoon character theme party supplies. The change in fashion and trend, theme parties, increase in awareness, surge in disposable income, innovation & technology, expanding categories of supplies, commercial use of supplies, unique designs, and variants in color and material drive the growth of the global party supplies market. However, availability of eco-friendly raw material and increase in competition hinder the market growth. Contrarily, investments in new product development, eco-friendly products, new designs & styles, and safety standards of the supplies make way for new opportunities in the party supplies market.
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The global party supplies market trends are as follows:
New supplies to flourish the market
The ultimate party supplies checklist has created a wide range of variants in the market. The party supplies are now not only limited to the balloons and banners but have also inclined toward serving supplies such as cake stand, napkins, bowls, pitcher, coffee mugs, and others. The key brands have been focused on making the events memorable and meaningful by the customization of the events by the customers itself. The variety of designs, themes, and color choices has been made available to the customers. Hallmark, has extended its range of occasion by adding gifts and accessories to get well, sympathy, teacher appreciation, and others in its list. Unique, a key player in the party supplies market has been using the latest manufacturing technology and has extended its supply chain to 50 countries. Disney party supplies and decorations have added a wide range of clothing featuring Disney characters which are drawing the attention of young customers for the theme style parties. A leading brand, American greetings have added e-cards for various occasions with features like talking e-cards, digital games, selfie smashups, and funny e-cards. These innovations and trends drive the growth of the market
Eco-friendly party supplies
Awareness about the environment and sustainable products has increased in recent times. The customers have become aware of the environmental pollution caused due to plastic and other harmful material.
Key Benefits of the Report:
- This study presents the analytical depiction of the global party supplies industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with a detailed analysis of the global party supplies market share.
- The current market is quantitatively analyzed from 2020 to 2027 to highlight the global party supplies market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed global party supplies market analysis based on competitive intensity and how the competition will take shape in the coming years.
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