Smartphone TV is television streamed on smartphone. It allows watching video content on the smartphone from anywhere and anytime. The increase in use of smartphones and tablets is the major driver the boosts the market growth. Surge in trend of online video subscriptions, over-the-top (OTT) content, and others is leading to the expansion of smartphone TV across the globe. The customer reliability and convenience is perceived as opportunities for the key market players. The key players dwell on the concept of delivering entertaining content that gets widely accepted by the masses.
Market scope and structure analysis:
|Market size available for years||2020–2027|
|Base year considered||2019|
|Forecast units||Value ($US)|
|Segments covered||Type by Service, End User, Application, Industry Vertical, and Region|
|Regions covered||North America (U.S., Canada and Mexico), Europe (Germany, UK, France, Italy, Spain, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, Malaysia, Thailand, Indonesia, and Rest of Asia-Pacific), LAMEA (Middle East, Brazil, and Rest of LAMEA)|
|Companies covered||AT&T Inc., Comcast Corporation, MobiTV, Sky PLC, Charter Communications, Verizon Communications, Bell Canada, Orange S.A., Bharti Airtel Limited, Consolidated Communications|
COVID-19 Scenario Analysis:
Upsurge in demand for smartphone TV services
Amid the lockdown situation, there is an increase in the consumer inclination toward indoor recreational entertainment sources. This has led to an upsurge in demand for content streaming over smartphones.
Ease of accessibility
COVID-19 implications have been highlighting the advantageous features of smartphone TV. The major reason for the surge in demand for smartphone TV services is the ease in accessing the videos from anywhere across the globe.
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Top Impacting Factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis
Surge in application of internet and smartphones have led to the innovative outlook of smartphone TVs. The market is also fastened by growing accessibility to internet connectivity such as 3G, 4G, and 5G networks. This has led to the not only market expansion for the video streaming services but also provided opportunities content providers.
The global Smartphone TV market trends are as follows:
New trend of digital recreational entertainment
There is a constant increase of consumer inclination on the portable gadgets and digitized media with the growing use of internet and smartphones. This allows the market for smartphone TV to flourish and achieve fuller success. The demand for entertainment in the form of video content is expanding owing to the customer convenience. It is not just observed as transition in medium of entertainment but is also deemed as a recreational activity that can be enjoyed anytime anywhere.
The smartphone TV enables steaming the television content on the smartphones or tablets. This allows the customer to watch the desirous content as per convenience. It even allows replay and download of the same content. Moreover, the hectic schedule and lifestyle changes have made digital platforms attractive and more enjoyable. The market has witnessed the consumers developing strong interest in the online and digital mode of entertainment.
Television streaming and OTT
Manufactures have been focusing on the modification of smartphone TV industry to cater to the diverse consumer demands on a common portal. This initiated the involvement of television streaming and OTT. The comfort of enjoyment through smartphones drives satisfaction for the services and hence boosts the market demand.
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Key Segments Covered:
|Type By Service||
Key Benefits of the Report:
- This study presents the analytical depiction of the global smartphone TV industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global smartphone TV market share.
- The current market is quantitatively analyzed from 2020 to 2027 to highlight the global smartphone TV market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed global smartphone TV market analysis based on competitive intensity and how the competition will take shape in coming years.
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